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The Unified Pricing Framework in SAP Retail: How to Derive Winning Prices Across Multiple Condition Types

In a highly competitive retail environment characterized by shifting consumer behavior, rapid commerce, slim margins, and increasing pricing complexity, retailers must employ advanced pricing...

Amitkumar Tunara
Amitkumar Tunara

Amitkumar Tunara is a principal SAP business process consultant and technology leader with over 20 years of global experience driving enterprise transformation across the retail, wholesale, consumer products, and manufacturing industries. A certified SAP S/4HANA consultant, he specializes in sales, sourcing & procurement, pricing, settlement management, procure-to-pay, order-to-cash, and retail solutions, helping organizations modernize operations and achieve scalable business outcomes. Amit has successfully delivered complex SAP implementations and optimization programs across North America, the Middle East, and Asia, with deep expertise in end-to-end business process design, condition contracts and rebate management, POS integration, retail pricing and promotions, and large-scale system audits under global escalations. Beyond consulting, he is a seasoned technical writer and trainer known for translating complex enterprise systems into clear, practical, and high-impact solutions, supported by a strong quality mindset rooted in Six Sigma methodologies. Through his writing and mentoring, Amit shares real-world insights, lessons learned, and emerging trends in SAP, digital transformation, and enterprise architecture to help professionals and organizations build smarter, future-ready solutions.

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The Unified Pricing Framework in SAP Retail: How to Derive Winning Prices Across Multiple Condition Types

In a highly competitive retail environment characterized by shifting consumer behavior, rapid commerce, slim margins, and increasing pricing...