In consumer product and retail industries, there are certain scenarios where, even though a transportation problem is part of an overall process, TM as a standalone solution might not be the best fit.
The scenario entails a loaded truck or van that drops off a sometimes-unspecified amount of goods at points of sales or consumption on a predetermined route. The process entails elements of merchandising and marketing, information gathering, and additional services. For beverage companies or food wholesalers, for example, the respective process allows you to bypass retailers and directly sell to customers. Other advantages for companies that use this direct store delivery process include speed for keeping items in stock and better customer experience through increased service and a “face in the store.”
In the past, SAP offered SAP Direct Store Delivery for this, which wasn’t directly connected to TM. In SAP S/4HANA, SAP Direct Distribution delivers a wholly remade solution, which was built and co-innovated with customers. It’s optimized for SAP S/4HANA and integration, which includes a connection to TM for optimized logistics execution.
The full solution includes elements of SAP Sales Cloud, the central SAP Direct Distribution component on SAP S/4HANA, and a mobile application, as well as a tie in with the SAP Business Technology Platform functionality. For a full description of the SAP Direct Distribution process, we refer to the feature scope description on http://s-prs.co/v557515, as we’ll focus on the TM-related parts in this description.
In the figure below, the complete process for SAP Direct Distribution is depicted on a high level. The TM-related part of the process integrates estimates, planned services, or concrete orders of what should be loaded on the truck; load planning; calculating the most efficient route; communicating it back to SAP Direct Distribution; and printing documents. The actual execution part of SAP Direct Distribution, where the TM integration comes into play, tours are planned, and sales and presales visits are executed is called last-mile distribution (LMD).
For LMD, the following basic scenarios are relevant.
In a van sales scenario, the driver of a vehicle acts as a salesperson, drives to potential customers on a predetermined route, and performs ad hoc sales and services (e.g., restocking of shelves) of products loaded. The van in this case serves as a “shop on wheels.” Prior to the start of the tour, the exact items needed for each stop aren’t known so the van is loaded based on estimates, which is called a speculative load.
During execution, the van seller can access the route, remaining stock, and prices and then record the performed activities using a mobile device. The steps are as follows:
For a distribution scenario with preordered deliveries, sales and distribution documents are created to resemble the expected loads on a truck. The driver is going along a fixed route to deliver goods and collect returns. TM is the leading system for planning.
The steps described for van sales are slightly altered:
The main aim of the preseller tour is to do marketing and trade promotions to capture future demands from the customer for later delivery tours. Also, the preseller might perform service tasks such as filling up shelves and collecting payments.
As such, the freight orders in TM are generally created for service freight units only, with the main task of TM being the scheduling of the preplanned tour.
A high-level overview of the system interaction for the described processes is shown in the next figure. The integration between SAP Direct Distribution and TM is centered on the freight order. Demands for transportation are handed over by the LMD portion of SAP Direct Distribution to be optimized into freight orders by TM. The demands are represented by freight units. We distinguish freight units for service tasks, product proposals, driver loads, and customer deliveries and returns.
Created freight orders are then sent back to LMD and create a route. The connection between LMD and TM is based on SOAP messages:
The main TM-related configuration in SAP S/4HANA is centered around the TOR objects involved:
Editor’s note: This post has been adapted from a section of the book Transportation Management with SAP S/4HANA by Bernd Lauterbach, Jens Gottlieb, Meike Helwig, Christopher Sürie, and Ulrich Benz.