What Is GROW with SAP?

It’s no secret that companies are headed to cloud ERP, but there are many trying to figure out the best way to get there.


SAP’s latest offering, GROW with SAP, was announced in March 2023 and aims to help these transitioning companies achieve adoption with its trifecta of services, solutions, and learning resources.


GROW with SAP is powered by SAP S/4HANA Cloud, public edition, using artificial intelligence (AI) and 50 years of industry best practices to deliver rapid deployment and agility. It offers a preconfigured package of resources that allows companies to use tools, methodologies, and services to help them get up and running within four to eight weeks.


Many companies may be wondering what exactly GROW with SAP does to help them adopt cloud ERP and excel their business, and if it’s the right path for them. Let’s explore the details to better understand GROW with SAP.


Who Is GROW with SAP For?

GROW with SAP is designed with greenfield implementers in mind who are moving to the cloud. A major target audience is the midmarket space; however, they do have an approach for scale-ups. Many companies would turn to GROW with SAP because the solutions they are using no longer fit their requirements to expand their business. This offer is for a company that is brand new to the world of ERP or cloud solutions, and it leads with a straightforward and predictable onboarding approach for quick and sufficient adoption.


This differs from RISE with SAP, which targets and supports SAP customers who are migrating existing data to the cloud—an approach known as a brownfield implementation. Those who choose RISE with SAP are looking for a steady journey as they move to the cloud with the assets they already have. It’s a more tailored process that provides a complete package of services for large or complex requirements.



Smaller companies often struggle to keep up in an industry when they don’t have the same resources as the big organizations. Cloud ERP makes sophisticated technology accessible to midmarket companies, giving them a chance to compete like a large company. When GROW with SAP is mixed in, these smaller companies can solve near-term issues fast, and scale and grow their business over time.

Base and Premium Editions

GROW with SAP offers two editions: base and premium. The base edition is geared toward customers who need the bare minimum. These are companies that might be cost-conscious, have fewer requirements, or come from developing economies. This option comes with basic finance capabilities. The premium edition offers more capabilities at an additional cost, with extended access to finance solutions such as cash management, receivables management, and advanced financial close.


GROW with SAP Solutions

GROW with SAP is built on SAP S/4HANA Cloud, public edition, and includes SAP Business Technology Platform (SAP BTP). Let’s take a look at the main components of GROW with SAP.

SAP S/4HANA Cloud, Public Edition

SAP S/4HANA Cloud, public edition is scalable, which allows customers to adapt quickly to meet business needs without adding complexity to the process. The solution runs using industry best practices and supports preconfigured processes that help fast track growth. It has the ability to run processes in areas like finance, sales, supply chain, and sourcing and procurement. Since the solution is a software-as-a-service, systems are constantly updated so they always remain current. It also offers built-in security and compliance-update features.


SAP BTP is an innovative platform that heightens business processes and functions by synergizing data and analytics, AI, application development, automation, and integration. It’s friendly to novice and advanced developers since it offers low-code/no-code automation processes. Developers can quickly build applications and business sites, as well as integrate business data across SAP and third-party systems using prebuilt components, connectors, and business content.


GROW with SAP Benefits

Customers benefit from various features that GROW with SAP offers. Let’s take a look at them.


Customers save time with the assistance of AI-driven bots and low-code/no-code tools for automating and optimizing business processes. Many companies in the midmarket space lack heavy IT support, so GROW with SAP is attractive to these customers since it provides optimized processes and tools that require little assistance from IT experts. Companies can then shift their focus from time-consuming tasks to work on other activities designed to further accelerate their businesses.


GROW with SAP gives customers access to the SAP Community, which offers a place for software users, developers, consultants, mentors, and students to share ideas, learn, and connect with one another. The SAP Community is a space to gain knowledge on specific topics, business trends, events, and more. Customers can contribute blog posts, get topic information from experts, ask questions, and collaborate with members.


Another learning aspect of GROW with SAP is the ability to access technical trainings on the SAP Learning site. SAP Learning offerings include role and industry-specific resources to help users build their cloud skills. Customers can explore specific topics and solutions, SAP learning journeys, and certification offerings.

Optimized Adoption

GROW with SAP utilizes the SAP Activate methodology, used to guide customers through the activation of SAP S/4HANA Cloud, public edition. SAP Activate is an innovation-as-a-service framework that aids customers in deploying and extending solution capabilities. The methodology is comprised of six phases—discover, prepare, explore, realize, deploy, and run—to help achieve proper implementation standards. SAP Activate includes preexisting content for implementing ready-to-run business processes. It also provides best practices for customers to reduce risks, accelerate implementation time, and reduce implementation and post-implementation costs. The integrated tools assist customers with configuration, system and project management, migration, testing, solution extension, and integration.



Many midmarket companies are growing at a fast pace and need the proper solutions to fit their business and technical requirements. SAP recognized the need for a new approach to digital transformation that was quick, predictable, and innovative. GROW with SAP is the barrier-breaking entryway into the cloud ERP. Unifying solutions, services, and industry knowledge means that customers can embrace their transition with ease.


It hasn’t been long since GROW with SAP was introduced, and the collection of offerings is likely to mature. You might still have some questions, so you can turn to the experts for more information by searching hashtag #GROWwithSAP to join the conversation on Twitter, reading and commenting on the SAP Community posts, or viewing the SAP S/4HANA Cloud Q&A below to gain insight from our authors!




SAP S/4HANA Cloud: An Introduction
SAP S/4HANA Cloud: An Introduction

SAP S/4HANA Cloud has a lot to offer—so see what’s possible! Explore core functionality like finance, logistics, and reporting with embedded analytics. Learn how SAP S/4HANA Cloud impacts your users and how it can be extended, integrated, and adopted by your organization. Get information on the latest intelligent technologies and see how SAP S/4HANA Cloud can help unify and streamline your business. A bold new world awaits in the cloud!

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Alyson Gluck
by Alyson Gluck

Alyson Gluck is a marketing coordinator at SAP PRESS where she works with expert authors to promote their publications. When she’s not wearing her marketing hat, she’s somewhere in the Boston area eating brunch, hiking, or talking about filmmaking with anyone who will listen.